Prakruti Maniar

In early 2018, Snapchat released an in-app store, or the Snap Store, for branded products, effectively making use of its over 180-million strong user base,

Beginning our last post, we start a five-part series on marketing strategies that were specific to the various social media platforms – Facebook, Instagram, Twitter,

There was a time when social media marketing was one broad term. Over the years, each of our most popular social media channels (from over