How to Add a Trust Badge or Seal On WooCommerce Cart & Checkout Page

In an earlier post, we saw how to display a trust seal on the single product page under the ‘Add to Cart’ button. Another possibility would be to add a trust seal on the cart or checkout page (guarantee safe checkout)

As we said earlier, a trust badge, security seal or simply put, guaranteed safe checkout will increase the buyer’s confidence. Customers are more likely to buy from your website if they feel confident about your product & your checkout process. These badges or seals also help in increasing your conversion rate.

WooCommerce provides lots of hooks & filters to add content on our website. But which hook/filter we should use depends on the position of the content on the page. We will add the trust badge below the ‘Proceed to Checkout‘ button on the cart page and below the ‘Place order‘ button on checkout page.

Where to Add Custom Code in WooCommerce?

It is advisable to add the code snippets to the functions.php file of your child theme. Access the file directly from Appearance->Theme File Editor->Locating the child theme’s functions.php from the right sidebar. You can also access it from your theme’s directory file. Insert the following code snippet in functions.php. The alternative & easy option is to install & activate the Code Snippets plugin. You can then add the code as a new snippet via the plugin.

Adding a trust Badge or Guarantee Safe Checkout on WooCommerce Cart page:

Let’s start by adding the badge on the cart page. As we have decided to add the badge below the ‘Proceed to Checkout’ button, we will use the WooCommerce hook called woocommerce_after_cart_totals.

Below is the code snippet.

add_action( 'woocommerce_after_cart_totals', 'ts_display_trust_seal_image_in_cart_page' );

function ts_display_trust_seal_image_in_cart_page() {
  // Get the trust seal image URL.
  $trust_seal_image_url = 'https://res.cloudinary.com/do2y26dyd/image/upload/v1696840366/Trust_Seal_pkd8kn.png';

  // Display the trust seal image.
  echo '<img src="' . $trust_seal_image_url . '" alt="Trust seal" width="100%"/>';
}

In the above function, we echo our trust seal image on the cart page. Here is how it will look like –

If you want to display the trust seal above the button, use the woocommerce_proceed_to_checkout hook instead.

Adding a trust Seal or Guarantee Safe Checkout on WooCommerce Checkout page:

Now let’s add the seal on the checkout page. We will display it under the ‘Place Order’ button with the WooCommerce hook called woocommerce_review_order_after_payment.

add_action( 'woocommerce_review_order_after_payment', 'ts_display_trust_seal_image_on_checkout_page' );

function ts_display_trust_seal_image_on_checkout_page() {
  // Get the trust seal image URL.
  $trust_seal_image_url = 'https://res.cloudinary.com/do2y26dyd/image/upload/v1696840366/Trust_Seal_pkd8kn.png';

  // Display the trust seal image.
  echo '<img src="' . $trust_seal_image_url . '" alt="Trust seal" />';
}

The function is same as the cart page, only the WooCommerce hook has changed. Again there are various places on checkout page where you can display the seal. Here’s how it will look like –

Here is another example with 30 day money back guarantee trust seal –

If you want to learn more about which hooks to use to place content on the cart or checkout page, these are two great visual guides –

1. WooCommerce Visual Hook Guide – Checkout page
2. WooCommerce Visual Hook Guide – Cart page

If you are not comfortable with customizing the code, there’s a plugin called – WooCommerce SSL Seal, which will let you display a default or custom image on the checkout page.

If you don’t have any trust badge on your store which can increase your buyer’s confidence, you should be adding it right away. Several options like TrustLock Verification are also available for including a trust badge on your website. Anything you can do to increase trust will help increase your sales on your WooCommerce store.