Social Proof Marketing for WooCommerce store

Selling on WooCommerce is not that difficult now. You can easily set up your website, add your products, and launch your online store. But how you can improve your store to boost conversions is the key to any online store. Here in this article, we will take a look at how you can improve your WooCommerce store conversions using Social Proof Marketing and FOMO phenomenon.

There are various ways in which you can incorporate social proof on your website, and we will discuss them all in detail here. But before we do that, let’s first understand what social proof is and how it can help your WooCommerce business.

What is Social Proof Marketing?

Social proof is a psychological phenomenon that makes people follow what everyone else is doing. Social Proof adds more positive affirmation to the buyer’s decision and hence speeds up the buying process.

Under the influence of social proof, people think positively about what everyone else is doing. For example, if there are two restaurants, one is filled with customers, and the other one is stranded; they might want to go and check out the crowded one solely on the assumption “Hey! That so many people can’t be wrong, and since this restaurant has so many customers, it must have good food and ambiance!”

This is what social proof restaurant marketing can do to sales, and the good part about it is that this can be applied to your eCommerce store running with WooCommerce as well. How cool is that?

Social Proof Marketing for WooCommerce: Why?

WooCommerce store selling products or digital products can easily incorporate social proof on their website. The only thing you need to keep in mind while incorporating social proof is that your store must look busy. If your store is getting good traffic or conversions, you can easily integrate social proof by showing site statistics to the users and letting them know how busy your store is.

Now I am sure there must be some ideas popping up in your mind about how you can show activity on your WooCommerce website easily, but let’s not get ahead of ourselves and see what the best ways in which you can incorporate social proof on your website are.

How to Add Social Proof to your eCommerce Website?

There are various ways by which you can add social proof to your website 0easily, and we will be covering most prominent ones of those here. So, sit back and get ready to learn how you can implement social proof on your website in various ways.

1. Displaying Conversion Notifications

One of the most prominent social proofing tools is by displaying conversion notifications. If you are serious about adding social proof on your website, you need to start displaying customer activity on your website using notifications. If you are not familiar with how this can be done and how to go bout it, don’t worry either, we have the solution right here with us.

To display live WooCommerce sales notification to your visitors, you can use the social proofing tool, WPfomify. WPfomify is one of the leading social proofing tools that helps you in displaying notifications to your customers and that too, without any coding requirement.

WPfomify automatically fetches the data from your WooCommerce store sales and start displaying conversion data to your visitors. You can even customize how your notification looks, behaves, and, functions using the customization options.

It is really easy to set up too. Since we are here, why don’t we take a look at how you can setup WPfomify to display product sales notifications to your visitors.

Firstly, you need to install and activate WPfomify on your website running your eCommerce store. WPfomify installs like any other plugin. Just go to plugins > add new and upload the plugin. Once uploaded, install, and activate the plugin. Do not forget to add the License key.

Once you have done that, we can go ahead and set up our first notification. Go to your WP admin dashboard and click on WPfomify > Add New.

Now firstly, give your notification a name. Since we want to display recent conversions on the website, select the same from the drop-down list, and select the source as WooCommerce.

Now click on the Next button at the bottom right corner to go to the content tab. Here you can change the notification style and the content that you want to display on your notifications.

You can select the products you want to show the conversions of, and you can even link your notifications to a custom link or to the product page of the displayed product.

Next, you can go ahead to the Display tab and can change the image and visibility options.

Finally, you can change the appearance and the design, behavior, and other customizations easily and can make the notifications look the way you want.

Once you have done all of that, you can click on the publish button on the right side of the window. You can go to your front end of the website to see the conversions live.

You can also create multiple notifications for your visitors that can work together to boost conversion on your website.

This takes care of the notifications and how displaying conversions can help you in boosting sales with social proofing.

2. Testimonials

Another powerful way to incorporate social proofing on your website is with the help of displaying testimonials. Although his method might not work for stores that are recently launched as it will not be easy to get testimonials, but if you have a decent customer base, you can incorporate social proof on your website easily.

If you are selling products, you can display testimonials on your website’s landing or home page from your customers, talking about how your product helped them.

Not just the landing page, depending on your store, you can display the testimonials all over your website easily. You can add customer testimonials section for individual products as well. This will help new targeted customers in making up their decision to buy or not to buy the product.

One thing that you should pay attention to is that your customer reviews must be authentic and true to their nature. Try to humanize the testimonials so that it has a better impact. You can do this by adding the name and image of the customer whose testimonial is written on the website.

For testimonials, you can ask your users to send in their reviews for the products they purchased. You can do this over email, or if you have a reviews section on your website for your customers, you can take the testimonials from there as well and display them in more prominent sections of your website.

If you are looking for a good solution for this, the Testimonials widget plugin can help you with this easily. It is a really useful plugin and is one of the most popular plugins for displaying Testimonials. You can easily integrate useful testimonials on your website using either a shortcode or a dedicated widget. You can even choose the testimonial you want to display by categorizing them. This way, only the relevant testimonials will be displayed.

3. Customer Success Stories

This is another great way to add social proof to your website. Stories have an amazing effect on people. Storytelling can make your readers stick around longer and read through the entire story.

It is not a new phenomenon. After all, we are trained to get captivated with stories since our childhood. We have been trained and hard-wired to learn from stories from the beginning, and since we are so good at relating with stories, this should be used as social proof.

Success stories help your customers in learning how your product helped others in fixing the problem of making their lives simpler and more efficient.

If you have a product that can be presented as a case study, then you must start a blog category talking simply about the journey of your users from start to end of using your product.

When users read a story of other visitors and see how the product helped them succeed, it creates a positive impact on the readers, making them believe they can achieve the same and results in buying the solution mentioned in the case study, i.e. your product.

4. Display Important Figures

Numbers can do wonders. Literally.

You might often see websites mentioning their customers and social share figures on their websites. Website owners often even share the total number of orders and how many subscribers they have for their newsletters too. This does add up to social proof of the website.

4.1 Social Figures

This is an easy one, and I am sure you must be doing it or planning to do it. The logic behind this is that the more followers you have, the more popular your brand looks.

For starters, if you do not have a social media presence, you need to create one right now. Go ahead and create a facebook page or an Instagram account for your brand based on what platform works for your niche. For example, if you are selling clothes and shoes, Instagram would work like a charm for you. On the other hand, if you are selling digital products, facebook will work as a great option as you will have an option to create a community or a group. So choose the platform as per your niche.

Once you have a good presence, you can start showing the number of followers on your website. This can easily be done with the help of a social plugin available on the WordPress repository.

4.2 Sales and Conversions

Now another thing that attracts visitors and builds positive affirmation in their minds is the milestones and achievements. When a user sees even a simple text like “1 million customers and still counting…”, it does add a positive affirmation in your reader’s mind.

Here showing off actually works. You need to flaunt the milestones and achievements in front of your readers. You do not have to brag about it, but you can always mention where you started and where you have reached and doing this by showing numbers is the best way possible.

Here are some of the things you can do.

• Display your customer strength on your landing page like “5,000 happy customers”.
• If you have a huge store with loads of products, you can display the total number of orders. For example, “30,000 smiles delivered” successfully. This free plugin from SkyVerge will allow you to display the total counts easily using a simple shortcode.
• You can also display the active users looking at a product that gives the users a sense of FOMO. This can be done with WPfomify.
• Release monthly reports of performance and achievements.
• You can also do an annual performance review of growth and achievements.

Showing numbers will do wonders for your website, and you can easily do that with the suggestions mention above.

Start leveraging social proof for your WooCommecre Store!

These four social proofing techniques can really boost up your conversions and help you build more credibility on your website. You can start with any of the techniques I have mentioned above, and you will see the difference in your conversions for sure.

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